Principles of Market Research: The most important part of starting a business

This interview is with Dr. Glenn Livingston, market research extraordinaire, and my mentor.

Market Research is, perhaps, the MOST IMPORTANT thing you can do when starting a new business. In my humble opinion, this is the most important interview I have ever conducted and published.

The simple fact of the matter is, most entrepreneurs make their biggest mistake before they ever start their business.

They choose the wrong market.

That is, they choose a market with no people in it. Or, the people don't want to spend money. Or, it's already saturated. Or, they have no difference from the main competitors.

Really, there are a LOT OF WAYS TO SABOTAGE YOUR BUSINESS BEFORE YOU EVER START YOUR BUSINESS!

In this 1 hour, 7 minute MP3 interview, you'll learn:

  • THREE (3) things you must know about your market (and how to find the answers):
    • Is there enough people who want what you're planning to sell?
    • Is there enough money changing hands already in this market?
    • What are the frustrations, language, and concerns, of the people who are actively searching for answers to their problems?
  • Find out the ONE (1) solitary thing that is more important than doing market research and understanding the market
  • The #1 distinction between people who make things happen, and those who don't
  • Market Research can be a methodical, systematic process: Human behavior can be coded and predicted by a computer
  • Lust, greed, paranoia: Some purchasing decisions are based on unattractive emotions...
  • How to attract the most hyper-responsive prospects within your market
  • Did you know: there is so much free market research information... for just a little time well-spent?
  • Marketing narcissism: The only REAL marketing mistake you can make?
  • What many entrepreneurs are guilty of: "I just want the market to want what I want them to want!"
  • How to find out IF there is a MARKET, WHAT the MARKET wants, WHAT they will BUY, and HOW MUCh will it cost you?!!
  • Specific ways you can gain market intelligence BEFORE you build your products, services, and infrastructure. Get the answers BEFORE you invest! (and avoid dramatic pitfalls down the road)
  • Market research methodology, even for pursuits that have nothing to do with the Internet...
  • How to discover where the real financial opportunities are in your market...
  • How to find the people who are actively searching for your products/services, when they are "in heat", motivated, and looking for a solution to their problem.
  • Convert prospects so well that your competitors... can't compete!
You can listen to this interview right from here, or download it to your computer.


 

This interview has been disabled for public download. It is now accessible only to Startup Victory members. Click here to learn more about Startup Victory.

 



To learn more about Dr. Glenn Livingston's market research methods:

http://www.ResearchVictory.com

Dr. Livingston helped launch my business with his market research methodology. It was invaluable in my business, and it will be in yours as well. Go to http://www.ResearchVictory.com to learn more.



46 Ways For Your Small Business To Counteract The Economy

The economy is... as everybody in the entire world knows... in bad shape.

This whole damn thing started out as a figment of the media's imagination. But now it has spread from a media phenomenon, to a real problem.

And it has spread from the United States to the rest of the world. In fact, folks in China are hurting worse than us...

Don't get me wrong, it's not the end of the world. I'm doing just fine. I hope that you are too...

But if you have a small business, you need to buckle down and prepare for the coming storm. You MUST increase your competitiveness in the marketplace.

Have you ever heard the story about two guys being chased by a bear? One says to the other, "I don't need to outrun the bear, I just need to out run you!" Well, that's the position we find ourselves in with this economy. You must be better (or get better) than your competitors, or the bear will catch you first.

Below is a mind map with 46 ideas to make your business more competitive, more solid - to get through the rough times. Just click on the image to open a much bigger version.

Mindmap - 46 Ways to Counteract the Economy


Where The Smart Money Is - Right Now 
 
The smartest entrepreneurs that I know, the ones that have built companies worth 10's of millions of dollars (in one case, over 100 million), are not trying to expand in this economy. They understand that the most solid companies in recent history were built or established in a down economy, not because they went wild with expansion, but simply because they focus on their quality of execution and made their business more solid than any of their competitors. These entrepreneurs (Harvard Biz, Yale grads, Doctors, and the like) are doubling down on things like measuring marketing, customer service, increasing efficiency in operations, and controlling costs.

In fact, I'm the only one I know that is starting a new line of business right now. Right or wrong, I'm doing it because I think it can help people like you increase your competitiveness and knock out the people trying to take food off your table.

PR Stream is a process to massively publish yourself on the Internet and build authority and respect for yourself and your business. Over time you can get published on thousands and thousands of websites all across the Internet, and become the de-facto, most credible, authority in your line of work.

That's what I'm doing personally, and it's paying dividends.

I am putting the final touches on a free report, for anybody who wants to learn more about "Building Authority, Respect, and Credibility Through Online Publishing" Publishing yourself on the Internet can help you become a credible authority - land more business - make more money - and stay competitive for years to come.

To get on the pre-notification list for when this report comes out, just go here:



Looking forward!

Travis

PS. Even if you're not a writer, have terrible grammar, or can't think of anything to write about, you should check out the free report. PR Stream can help you get published by providing ghostwriters that will write the Articles for you, but have your name on them.


There are two kinds of businesses in this world

There are two kinds of businesses in the world. Those that can be bootstrapped and those that can't. 

There are a lot of kinds of businesses that NEED money to get started. But oftentimes, lack of money becomes an excuse for not starting something (anything)...

My position is that, if you really want to do something, you can figure out a way to get closer to it. You can figure out a way to get started and raise the sort of profile, knowledge, and contacts that you would need to get the money down the road. Perhaps you'll even raise enough money that you don't need an investor at all...

For example: If you want to open a retail cooking supply store - that takes money. But if you don't have money, what can you do?

Well, how about starting a web site that sells specialty cooking supplies? That doesn't cost very much to get up and running... This would be a fantastic way to start to understand your market - what they want to buy - how much they'll buy it for - what language they speak. In fact, if you don't have this knowledge before you invest a ton of money into your retail outlet, you might regret it (or have to learn it the hard/expensive way).

You would probably find out, very quickly, that you can't sell everyday cooking supplies because there is no money in it. Somebody can just head over to WalMart to get the cheap stuff or Sonoma Williams to get the expensive stuff. You must move to the really niche stuff. Let's say you figure out that people can't find the proper kitchenware to make Korean BBQ, and that you can move that sort of product on EBay. Then you figure out that people are really interested in buying custom sushi sticks. Bang - you just opened an ethnic food cooking supply store online. Chances are, that would work offline as well.

Need another example? Ok...

Let's say you want to open a natural gas company to drill newly opened territory. That takes a lot of money. You say you don't have that kind of money, huh? 

Well, if you have the kind of experience that would allow you to be successful in this busiess, other companies will gladly pay you for your time. You could start a consulting firm to identify natural gas deposits, or fill out government paperwork and obtain permits. This approach allows you to build alliances, create a name for yourself, and time to find investors or build a solid business plan for investment.

The point of all this is... you've gotta get out there and do it.

There are two kinds of people in this world. Those that take action and those that dream of taking action.

What can you do to move closer to making your DREAM a reality today?

1. If your ideal business requires money, what portion can you implement without money? A lot of businesses can be operated on a smaller scale without nearly as much time or money investment. When you're a small business, it is ALWAYS better to take action NOW, with an imperfect plan - than to wait for the perfect time or the perfect product.

2. Can you start a consultancy? Something you could get paid to do in your spare time?

3. Can you find a mentor that is already doing something similar, whom you can help out in exchange for the experience and contacts?


The moral of the story is that, if you don't move into action you may never have the opportunity. BUT, if you get started - if you start a rock rolling downhill, it just may pick up steam and turn into an unstoppable force.

So, here it is one last time: GET IT GOING! (what are you waiting for?)

"How do I get started in such a venture?"

Last night, I received an email from Bob in Illinois. Bob asks a question that I get often - "how do I get started?". So, with his permission, I am posting the original email and my response here. I hope it is helpful.

On Feb 6, 2008 8:20 PM, <p......b@c...t.net> wrote:
Travis,

I was interested to see you mentioned vacation spots as an example of a possible application. I've thought about that aspect for a while. My idea focuses on Timeshare. It seems there are numerous sites that ask for fees up-front without delivering. As a timeshare owner myself, I'd love a place that is well publicized where I could post my timeshare, like I've done with my Chicago Bears tix on StubHub.

Trouble is, I haven't the first idea how to get started. Where can I learn about the basics of starting such a venture?

Thanks,

Bob M....
Plainfield, Illinois


Hi Bob,

Thanks for the note!

I think to get a venture like this off the ground you need three primary skills.

The first is the easiest to acquire, and that is basic Internet technology implementation. You'll need to know about programmers and designers and online marketing options.

The second is market research. You need to know if people with timeshares (or looking for them) are willing to engage you and build a relationship. You need to know if there is a pain point that you can address and solve. For this, I must recommend Glenn Livingston's survey model. It is extremely thorough - it will give you the data on your market you need to succeed. I have used it several times now - and if you can handle the intensity, you are WAAAAY ahead of the game.

http://www.howtodoubleyourbusiness.com/

The third is the less tangible, which is basic business sense. I just finished reading a book called "Jump Start Your Business Brain" by Doug Hall that goes into great detail about crafting a business idea that can succeed. I highly recommend it!

http://www.amazon.com/Jump-Start-Your-Business-Brain/dp/1558706070

In addition to these skills, you need a whole lot of determination and fortitude. When I first got into e-business I was looking for the silver bullet. And I sometimes still find myself trying to take the easy way out. But the thing is - that never works. It takes years to build a successful business online, just like it does offline. If you're not committed and "in love" then you're not likely to succeed!

Hope this is helpful.

Travis