This interview is with Dr. Glenn Livingston, market research extraordinaire, and my mentor.
Market Research is, perhaps, the MOST IMPORTANT thing you can do when starting a new business. In my humble opinion, this is the most important interview I have ever conducted and published.
The simple fact of the matter is, most entrepreneurs make their biggest mistake before they ever start their business.
They choose the wrong market.
That is, they choose a market with no people in it. Or, the people don't want to spend money. Or, it's already saturated. Or, they have no difference from the main competitors.
Really, there are a LOT OF WAYS TO SABOTAGE YOUR BUSINESS BEFORE YOU EVER START YOUR BUSINESS!
In this 1 hour, 7 minute MP3 interview, you'll learn:
- THREE (3) things you must know about your market (and how to find the answers):
- Is there enough people who want what you're planning to sell?
- Is there enough money changing hands already in this market?
- What are the frustrations, language, and concerns, of the people who are actively searching for answers to their problems?
- Find out the ONE (1) solitary thing that is more important than doing market research and understanding the market
- The #1 distinction between people who make things happen, and those who don't
- Market Research can be a methodical, systematic process: Human behavior can be coded and predicted by a computer
- Lust, greed, paranoia: Some purchasing decisions are based on unattractive emotions...
- How to attract the most hyper-responsive prospects within your market
- Did you know: there is so much free market research information... for just a little time well-spent?
- Marketing narcissism: The only REAL marketing mistake you can make?
- What many entrepreneurs are guilty of: "I just want the market to want what I want them to want!"
- How to find out IF there is a MARKET, WHAT the MARKET wants, WHAT they will BUY, and HOW MUCh will it cost you?!!
- Specific ways you can gain market intelligence BEFORE you build your products, services, and infrastructure. Get the answers BEFORE you invest! (and avoid dramatic pitfalls down the road)
- Market research methodology, even for pursuits that have nothing to do with the Internet...
- How to discover where the real financial opportunities are in your market...
- How to find the people who are actively searching for your products/services, when they are "in heat", motivated, and looking for a solution to their problem.
- Convert prospects so well that your competitors... can't compete!
You can listen to this interview right from here, or download it to your computer.
This interview has been disabled for public download. It is now accessible only to Startup Victory members. Click here to learn more about Startup Victory.
To learn more about Dr. Glenn Livingston's market research methods:
Dr. Livingston helped launch my business with his market research methodology. It was invaluable in my business, and it will be in yours as well. Go to http://www.ResearchVictory.com to learn more.