Which of these hidden marketing assets could you put to better use?
- Past clients - it is far easier to get business from people you have already worked with than it is to get a new customer. You should be in contact with your past clients on a regular basis - let them know what you're up to, what you're doing, and the awesome results you're providing to other clients!
- People you know - including past associates and friends, family, and community members are your number one source of new business and new referrals. But if they don't know what you do, and the stellar results you provide... they'll never refer new clients or customers your way!
- Monthly ezine - send that email! If you have a list of people that signed up to hear from you... then send them information about your business! Send them case studies, send them testimonials, send them breaking developments in your industry. Properly utilized... this may be the most valuable asset you own.
- Past article content - your old articles and ezines are extremely valuable content to syndicate and get your name out on the Internet. By publishing yourself on the Internet, you can draw more people to your website, improve your search rankings, and look very impressive to potentials customers who are researching you. Click here to learn more about the benefits of becoming a published author on the Internet.
- What other assets do you have
Here is a mind map to show how your assets can sit around and collect dust, or be put to good use --> an active source of effective marketing! (click the image to open a much larger version)
One of the most powerful things you can do for your business
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Looking forward!
Travis